Build Your Matching Gift Mojo
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Matching gifts are unrestricted grants that a company will give to match its employees’ charitable contributions. Grants are often dollar-for-dollar, but some companies will give double or even triple the original donation. Typically, individuals must submit forms to their employer to trigger the grant. Many companies offer matching gift programs, but the median percentage of employee participation is under 10 percent, according to Giving in Numbers, 2013 edition.
Are you getting matching gifts for your individual donors' contributions? If not, your organization may be leaving money on the table. Learn what efforts you should focus on to maximize the matching gifts that your organization can get in this live chat.
Experts for this chat:
ADAM WEINGER, president of Double the Donation, which helps nonprofit organizations and schools raise funds from corporate matching gift and employee volunteer grant programs. Adam is blending his corporate experience with non-profit fundraising. He studied finance and economic development at Emory University and abroad at the Singapore Management University before working in the private sector at Comcast and Capital One. Both companies offered generous corporate giving programs, yet most employees were unaware of them. After speaking with a host of nonprofit organizations about the need to access matching gift funds in a cost effective way, Double the Donation was born. Read more.
BRETT TIDWELL has been the Matching Gift Coordinator for The Association of Former Students at Texas A&M University since Fall 2012. His first position was as its Cell Center coordinator, leading the organization to back-to-back record telefund years. Since Brett was a freshman at Texas A&M, each year he worked for and contributed to the university in some capacity, especially with the athletic department and The Association of Former Students. Brett graduated in 2010 from Texas A&M with a degree in Sport Management and Business.